Reusable diapers washing machine
operating app
01
About the project
Pika is a washing machine for cleaning reusable diapers,
that can also analyze the baby's health and nutrition.
The machine work with capsules
purchased with a monthly subscription
My role
Research
Project mapping a concepts
High fidelity mockups
Wireframes
Visual design
Usability testings
Challenges
Washing and storing reusable diapers can get, well...smelly.
Monitor and record your baby's health and nutrition while ensuring he's getting all his nutritional needs.
Making the installation and setup process quick and easy.
Objectives
Installation in 5 simple steps or less.
Refine and summarise health data to be easy to read.
Convert 80% of user subscriptions to be handled on the app.
02
Research
The research was held through user interviews and surveys.
Users in Israel, the USA, and Germany participated.
Intakes
- Parents are excited to get health and nutrition updates for their babies
- A third of potential users have more than one diaper-using baby in their family
- Most reusable diaper users are very environmentally aware
Competitors
Smart diapers
Is a reminder app that learn parents changing habits and reminding them to change
Home connect
Is a smart home device hub that compiles all your devices into one app
Pro9 smart diaper
Is an IoT device that monitors the diaper's humidity values and sends parents an alert when a diaper change is due
Pixie Scientific
Is a humidity-sensitive sticker that changes colors when diapers are full, to indicate change is needed
03
Problem definition
Using the conclusions from the research phase, I have characterized three personas to represent
the range of end users and defined the basic flows and use cases.
Intakes
- Registration to the system will be done online before ordering the machine.
- the onboarding and setup process design is crucial while we want to avoid an installer coming to the house.
Machine order and installation flow
Represent the user's journey from registration till he gets the machine installed and working
Machine run flow
Describe the full operation user flow
Personas
“Cleaning reusable diapers is not easy.
Its time consuming and never ends”
Gerry Schtaat
Father to 6mo Olivia, Hamburg
“At first, it was hard to understand how to use it, but now I don’t see myself going back ”
Tina Preacher
Mather to 1.2yo Emilia
And 3mo Olive, NYC
“It’s ecological, healthier and way nicer to touch… what’s not to like?...”
Rachel Cohen
Mather to 8mo Arthur, TLV
04
Ideation
After defining the flows and info that need to be presented,
We had a card-sorting session with the team
to sort the information architecture
Wireframe prototypes
05
Exploring different design solutions,
I have created several prototypes to test out with end users
06
Detailed design
The final detailed design screens are consistent and clean. Keeping a bold section summary for each at the top,
And detailed info and buttons with a clear hierarchy, at the bottom.
Here are some examples-
Baby health and nutrition screen
Holds all the baby health and nutrition info
clear and easy for the parent to read
Conferring the team's doctor, We came up with three values to represent the baby's health and don't need FDA approval.
​
Baby health and nutrition
Making the data accessible
By having a short and to-the-point data summary, I made the data simple to understand.
Pika button
Machine settings drawer
Play button to run the machine with
a 'time remaining' dial
The Pika logo spins like a machine drum,
to indicate that washing is in progress
Keeping the screen clear and straightforward in its collapsed state,
It shows the less frequently used machine controls when expanded.
Pika screen
Play button to run the machine with a 'time remaining' dial
The Pika logo spins like a machine drum, to indicate
that washing is in progress
First setup onboarding
On the first install, users go through a simple
three-step onboarding for easy setup and installation
Invites and explains the user
of what to come
A 15 seconds video tutorial
on physically connecting
the device
Connecting to WiFi
Creating the baby profile
to give the H&N analysis
The user chooses the baby
they're washing for
If the user chooses to skip
the process, they'll be asked
to reconsider his choice
Users can choose what details they need to update
Users get positive feedback
on their cooperation
Baby details update pop-up
A few minutes after the machine starts a washing cycle, the user gets
a notification asking if any update to the baby's state
is needed, encouraging him
to update, in order to get
the most accurate health and nutrition analysis
07
Results
The product is under final development,
The company joined 120 more beta testers for final feedback
before going out for final production
92% converted to manage subscriptions on the app
32% fewer support center calls
for first setups
Users install and setup machines themselves, no technician needed